How to Share an Instagram Video on Facebook in 2026
You don't need to think you're overthinking it if you've ever made an Instagram video and then had the thought, "I want this on Facebook too.If you've ever made an Instagram video and then thought, “I want this on Facebook too,” then you’re not over-thinking it. When people get into the social media game, it's one of the most frequent enquiries they make and, well, it's not so cut and dried. Both of these platforms are owned by the company Meta, and you would expect it to be quite easy to share content between the two — and, in some cases, it is. However, there are multiple approaches to it and depending on the type of content you wish to share and how you want it to appear on the other side, the approach is important. This resource will take you through all the details you need to know to end the guessing and begin sharing.
When people want to cross-post in the first place, what is the reason?What is the reason that people want to cross-post in the first place?
But first, let's find out why, as it helps determine which of the options is actually correct for you. The main reason for most people to share their IG videos on Facebook is to save time. Content creation is a big challenge and once you've already done that for a Reel, video post, or Story, why shouldn't it work for you on multiple platforms simultaneously?
Now there's the overlap with the audience. When you're following multiple users on Instagram and Facebook, and they don't necessarily follow you on both platforms, cross-posting is a great way to connect with people you may otherwise have missed out on without having to make a new effort. This is a very viable action for small business owners, content creators and even those who simply want to keep in touch with their family and friends on both platforms. The great thing is that in the year 2026, Meta has made it even easier — but knowledge of what you are doing is still beneficial.
One way to cross post on Instagram is to use the built-in cross posting option.The first way to cross post on Instagram is to take advantage of the built-in cross posting feature.
The easiest method for sharing an Instagram video to Facebook is to follow the instructions for cross-posting the video that Meta has integrated into both platforms. If you are posting a video on Instagram (whether it is a normal video post, or a Reel) you will have the option to share it to Facebook simultaneously. It occurs before you even hit publish, on the very last screen that you are going to add your caption and tags to.
This function is only available if you connect your Instagram and Facebook accounts. If you haven't done so yet, head to your Instagram profile, tap the three lines in the top right, make it to Settings, then Account and finally find the one to connect your Facebook account. They will then be able to see a switch each time they log into Instagram to upload a video; this will enable them to upload the video to Facebook at the same time. Tap it on and video will go to both platforms simultaneously, with no additional steps.
The cross-posting feature is effective, especially for Reels, and Meta has been aggressively promoting this feature as it is beneficial for both its platforms. If you post your Reel to Facebook, it will also be posted to the Reels tab on Facebook, so it can potentially be seen by a whole new audience — one that isn't necessarily your friends/followers on Facebook. It's truly one of the simplest victories that any person can get while operating material throughout both of the systems.
You can also share a published Instagram video manually to Facebook.Another way to share a published Instagram video to Facebook is to do it manually.
You've already created a video on Instagram and then thought of posting it to Facebook. Perhaps you've missed the cross post option in the post, or perhaps it's an older post that's successful and you wish to reach out to more people. In either case, it is still possible to share it manually.
On Instagram, click on the video post you wish to share. Click on the paper airplane icon under the post (also used for DMs). You'll find several choices, including sharing it to your Facebook Story or, if your account is set to "show on my timeline," sharing it to your Facebook feed. This is a simple one which doesn't involve the use of any extra apps or instruments.
The only thing to know is that the shared post will most likely be a link or shared Instagram videos as opposed to a native Facebook video. This makes it less likely to receive the attention it deserves compared to a video, which might be able to get a wider audience if it's uploaded directly to Facebook, as most social networks prioritize content that is hosted on their own platforms over content that links out. It still works, it still generates traffic, but take this into account when it's your top priority to get more reach.
Another method is to download the video and re-upload it.
The best way to do the best on Facebook is to download your Instagram video and upload it as a native post on Facebook. Videos uploaded directly to the platform, or “native” videos, always outperform shared and linked videos in terms of reach, autoplay views and engagement.
To do this, launch your Instagram video and tap Save to Camera Roll. You can save your own posts from Instagram directly from the app. After saving the video, log into Facebook, make a new post and upload it as you would any other picture/video from your camera roll. Create a new caption for it (and if you can, tailor it for Facebook, as the tone and expectations on Instagram and Facebook may differ slightly).Post it with a new caption (and, if you can, make it specific for your Facebook audience, as the tone and expectations can be a bit different on Facebook than Instagram).
Yes, it will take a little longer than the other methods of doing it. However, if you want your content to be successful on both platforms, it's worth it. There's also the advantage you can add more information, create a thumbnail, and even add tags for pages or people that are relevant to your Facebook community.